Came across a very interesting piece in this week’s PRWeek (sorry, no link; damn you subscription-only Web sites!). It discusses a particular problem that can arise for agencies with new clients:
Agency pros refer to it as the “bait and switch.” The client sits in a room packed with senior executives and founders. They sign [...]

Turns out it was a very good month for Fort Wayne agencies in the February 2008 issue of Inside Indiana Business (see below). In addition to our inclusion in the “That’s Clever” article on award-winning ad campaigns, our good friend Anthony Juliano, PR manager for Asher Agency, was quoted at length in a story on [...]

The February issue of Inside Indiana Business Magazine (yes, that really is their Web site, and no, the article is obviously not available) covers media and marketing, and we were fortunate enough to be a part of one of the issue’s feature stories, “That’s Clever.” The article examined campaigns from three Indiana-based agencies that won [...]

This TV commercial made an instant celebrity out of its dancing, rapping progenitor when it started making the cyberspace rounds last year. Even in the prolific annals of cheezy, low-production-value local TV advertising, it’s legendary. Indeed, it spawned an entire cottage industry of remixes, spoofs and reenactments on YouTube and other various parts of the [...]

So, we’re reading through this item on Autoblog talking about Hyundai’s Super Bowl advertising and how it raised brand awareness, which is important because Hyundai is launching a new luxury sedan later this year, a luxury sedan that Hyundai hopes will be the beachead for the upmarket shift of its entire model lineup. And, we [...]

It’s a legitimate question to ask, unfortunately. We know all too well that any trend in marketing, advertising, business, etc., ultimately brings with it one of two results: 1) A quiet death, noticed by few – and cared about by even fewer; or 2) A dedicated,  devoted, destructive backlash or hangover, which can derail everything [...]

Lots of people, to be sure. They bemoan the fact that there seems to be no escaping advertising, logos, slogans, taglines, etc., etc., no matter where they are.
Ah, we quickly counter, that’s just because you don’t see enough invasive advertising when it’s done right. When it’s done effectively.
Take this, for example. The ideas is outstanding; [...]

It can be so simple sometimes. For instance: All it takes is one erroneous click of your mouse, and you’ve lost and alienated untold customers for life. This is what happens when companies try to handle even seemingly innocuous situations like these by themselves; you end up with a virtual paper trail of your company’s [...]