One has to wonder how many companies are asking themselves that right now. With the 2008 Summer Olympics just months away now, major multinational corporations are spending hundreds of millions of dollars in advertising and sponsorship opportunities with the Olympics. They do this not only to reach the global audience the Olympics attracts, but also [...]

Courtesy PRWeek’s Web site:
“Spitzer needs the right communication plan”
Really? C’mon, PRWeek: We love you and consider you an indispensable information outlet, but this is a bit self-evident, no? Gov. Spitzer will need a lot of things over the next few days, and, yes, the right communication plan is likely one of them.  We would think [...]

Look – we know how hard it is to consistently come up with inventive, creative ways to get the media to notice what you do as an advertising or PR agency. Trust us, we know.
Especially for smaller agencies or ones not based on the coasts, it can be challenging to get national media (namely, the [...]

…this honest chap.
Or, maybe that was the only good picture he had of the car. Either way, you’ve got to admire his honesty. It’s not a trait commonly shared by those who happen to sell cars (most of them right-side-up) for a living.
It surely got him noticed.

As an agency, we dwell quite often in the automotive industry. By nature and by nurture, a lot of our clients work in the world of the horseless carriage. Because of this, we are exposed to, and learn about, many, many cars on a daily basis. Fast cars, not-as-fast cars, big cars, not-so-big cars, expensive [...]

…talk about how blogs and social media are changing the consumer landscape and how companies shape the perceptions of their brands, companies suing Web sites that publish negative reviews of their products and/or services isn’t exactly what they had in mind.
Sigh.  Who honestly thinks this is a good idea? Do companies really not think consumers [...]

As noted elsewhere, the Advertising Federation of Fort Wayne held the annual back-slap that is the Addy Awards. Another year of (WARNING: bias alert) amazing creative work helped LaBov & Beyond take home three Gold Addys, four silver Addys and a Judge’s Choice Award on Saturday night. Here’s a quick rundown of our Addy-winning work [...]