LaBov Sales Channel

Welcome to the LaBov Sales Channel

It’s our daily digest of everything having to do with success through the sales channel and dealer/distributor networks. It’s where we’ll share with you our insights, ideas, inspiration and analysis on all things sales-channel related. So pull up a chair and poke around. And feel free to join the conversation. This is a two-way, channel, after all. Visit us at www.labov.com.

Currently browsing posts found in April2008


From the Shameless Self-Promotion Dept.

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Hey, guess what? We just took home five silver District Six Addys. Yeah for us! Here are the winning entries:

Ownerwelcome.com for client Volkswagen Group of America

Palm Reader campaign for client Volkswagen Group of America

Domino Projecto for the Advertising Federation of Fort Wayne

Urbanscape product campaign for client Wabash Valley Manufacturing

Idea Monster campaign, an internal project

If [...]

Auto advertising we love

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A new spot for BMW USA on the M3. Simple, gorgeous, visually stunning.  The ad is pretty good, too.

From the Honesty in Pricing Dept.

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No, it’s not Consumerist day around (not officially, at least). We just happened to have noticed two really great posts there lately that caught our eye and moved us to post ourselves.
Like this one, for example.  Give Toys  ‘R’ Us credit, if nothing else: They ‘re actually telling consumers how much they’re gouging them on [...]

Fancy pricing schemes

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One way for consumers to “be more green,” we’ve been told, is to by products in bulk whenever we can. Doing so, the logic states, means less packaging needed than if we were to buy in smaller quantities. Less packaging bought, of course, means less packaging discarded.
Another benefit for consumers of buying bulk has been [...]