I’m working on a project about brand passion, and it made me think about what drives me and anyone else in business.  What is your childlike passion that makes your work exciting and makes it so you are in a rush to go to work each day?  Why did you choose the company you work [...]

One of our favorite parts of each week’s Greater Fort Wayne Business Weekly is its Top Ten list. This week’s list topic just so happens to be northeast Indiana’s largest advertising and marketing agencies. Care to ponder who tops the list again this year? (We’ll give you one guess.)
That’s right: It’s us. Check out the [...]

Comes courtesy our friends at PRWeek:
“Allstate targets black market for new volunteer campaign”
We know the economy is making things tough. We just didn’t know they were so bad that Allstate has to buy its volunteers illegally.

We posed this question over at our twitter account, but it deserves some space to breathe and expand over here, too:
If, as Ad Age argues (sorry, no link), the “death of Detroit would wallop the ad world,” why isn’t the ad world doing more to help save Detroit? Why aren’t the world’s savviest, smartest ad [...]

“So far, RIM has not commented on the problems of its first all-touchscreen BlackBerry, considered a strong competitor to Apple’s touchscreen iPhone. Verizon Wireless, the exclusive carrier of the device in the United States, has said little, except how well sales have gone. The company, like most, doesn’t publicly share sales figures.”

Which is funny, because [...]