Hyundai’s idea to make it possible for new owners to return their vehicles if they lose their main source of income within a year is an interesting one – and it’s getting them a lot of deserved attention. The question now becomes, Who’s next? Who will be the next automaker to roll out a similar program? [...]

For the folks behind the marketing of new multigrain Cheerios: Try not to have the two people in your commercial so utterly unlikable that it begins to negatively impact consumers’ perception of your new product. Seriously, folks – how hard is this? The wife: cold, shrill, condescending, dismissive. The husband: bumbling, feckless, timid. Put the two together, [...]

I love Mondays.  It’s the chance to start all over again and do things right.  On Mondays, I haven’t gone off my diet, skipped exercise class, or made a mistake at work.  Mondays are great because they give us the chance to regroup and realign ourselves.  We start from scratch with a clean slate and [...]

Walmart CEO Lee Scott is cited in AdAge as believing that the cutbacks that we are making today will continue after the economy has recovered (http://adage.com/video/article?article_id=133722).  Do you agree?  I remember how my grandparents and great aunts and uncles were so frugal and reused everything they could.  Without implying that this recession is good, can [...]

A big L&B shout-out to our friends at Crispin Porter + Bogusky, Adweek’s 2008 Agency of the Year. An honor earned – and well-deserved. 

Today’s AdAge online had an article on the economy being difficult on marketers (read article athttp://adage.com/cmostrategy/article?article_id=133521).  Buried in the article is a line about buzzword fatigue and how marketers are tired of hearing about “Web 2.0″ and “social networking”, among others.  The article also acknowledges the importance of these things, so what are we doing [...]