Alex Bogusky, co-chairman of one of our favorite ad agencies, Crispin Porter + Bogusky, writes a compelling column in this week’s AdAge. In it, Bogusky argues that, much in the same way it will be the small, entrepreneurially minded businesses that lead the way out of this recession, so too will it be the small [...]

A column our CEO, Barry LaBov, recently wrote for trade publication HVACR is now online. Its title: “From Order-Taking to Order-Making.” Its focus: How a proactive, aggressive attitude about developing new opportunities can help your organization thrive in a down economy. Check it out. Check it out so hard when you have a few minutes. [...]

Recently we met with John Gerzema, chief insights officer of Y&R in NYC and author of The Brand Bubble (look for more in our upcoming e-newsletter).  One of the points of our discussion was brand authenticity.  As marketers, we used to create a brand message and tightly control it…it was a one-way communication.  Not so [...]

We had a  tweetup a couple of week ago.  For those of you who don’t use twitter (twitter.com), a tweetup is an informal in-person gathering of twitterers in your network.  Someone posts a message of when and where the tweetup will be, and everyone in their network can attend.  We considered it a success even [...]