Today, it’s an informative whitepaper from Edelman exec Steve Rubel, looking at the five digital trends to be on the lookout for in 2009. Even with the worldwide slowdown in ad spending, digital continues to remain an area of growth for many companies and agencies. So it’s important to be aware of the digital strategies [...]

I was working on a project this morning concerning alternative energy for the automotive industry.  It made me think of alternative energy sources for the work day.  Where do you get your energy when it starts to wain?  Sometimes a little cup of coffee does the trick and sometimes it takes setting aside a project [...]

I participated in an interesting chain of blog comments today.  The discussion was about whether it was okay to advertise in schools.  That argument aside, it reminded me of the Marshall McLuhan quote, “The medium is the message.” That statement is true and has even more meaning today with so many communication channels easily available.  [...]