LaBov Sales Channel

Welcome to the LaBov Sales Channel

It’s our daily digest of everything having to do with success through the sales channel and dealer/distributor networks. It’s where we’ll share with you our insights, ideas, inspiration and analysis on all things sales-channel related. So pull up a chair and poke around. And feel free to join the conversation. This is a two-way, channel, after all. Visit us at www.labov.com.

Currently browsing posts found in May2009


Working with others

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Over the last week we’ve had the opportunity to work with someone who could be considered an out-of-town competitor; however, by working together on a project, we were able to make great things happen. The good news is that we got a great return and are positioned to do some further work for a [...]

Word on the ‘Street’

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From the Shameless Self-Promo Department: “Street Signs,” an afternoon show on business cable network CNBC, interviewed our president and CEO, Barry LaBov, today as part of a segment on business aviation and the ongoing debate surrounding its costs and benefits. You can watch the interview here, and let us know your thoughts on the debate [...]

Commercials on YouTube

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I viewed a link from twitter today that went to the most-viewed 30-second commercial on YouTube: http://ow.ly/6Atn.  It’s a great commercial for Intel that you must watch to fully appreciate, but it made me think of a few things.
1.  People watch commercials on YouTube
2.  That means there are ads people seek out
3.  This ad inforces [...]

Make the message more important the medium

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Consumers are distinguishing less and less between online and offline marketing,  a new study shows. Statistical evidence that the sophistication consumers display increases on what seems like a daily basis.