Internal communications and marketing are two big services we provide our clients here at LaBov and Beyond, so it certainly warmed the cockles of our hearts to read this online column from the brandchannel.com extolling the importance of internal branding. For companies looking to identify, clarify, assert or even just reassert their brand essences, it [...]

Courtesy the pun-loving Verizon Wireless, announcing its new HTC smartphone, the Snap:
“HTC Ozone brings Verizon Wireless Smartphone Lineup to New Heights”
Get it? Get it? It’s name is the Ozone, and it brings (not takes, mind you, which would actually make more sense) Verizon Wireless’ lineup to new “heights”! Because the ozone is way up in [...]

Someone asked me about helping a client with social media and asked me what we could do for them. That is an interesting question, because companies often want someone to handle their social media for them. We can do whatever a company wants, but the best thing we can do for them is [...]

Several of us here have embraced the power of twitter. For those naysayers who think it’s a vapid pit of wasted time, consider these examples:
1. We found out about a great deal on a product we were purchasing because someone saw us ask for references on a competitor. We found out [...]

Today, it’s this important post from MediaPost News’ Marketing Daily. This quote tells you why we think it’s so valuable:
“Brand equity does not lose potency when money is tight. So says Harris Interactive in its latest EquiTrend study.”
Read the entire post to get the full gist of the study and its implications. But it’s such [...]

As the USA Today shows us this morning. Not many ways to find a positive angle in a story like this one.