I’ve just come from Blog Indiana and it was an interesting conference. Everyone there was either actively using social media or wanted to learn how to use it. It was encouraging to hear so many people who are excited about the possibilities.
One issue that came up often was that the companies that  don’t [...]

New author here, first time posting—I can’t believe they’re trusting me with this kind of power!
So, for my first post I’d like to talk about the ever elusive creativity that we all claim to have, and all so lustfully desire. Here’s a simple way to boost creative thinking…
Ideas rule the roost. But where do they [...]

On Facebook, the focus is on connecting with people you already know. So the connecting is based on who you know.
Conversely, 0n Twitter, the focus tends to be more on connecting with new people. Which means the connecting is based more on what you know: your interests, expertise, experience, hobbies, etc.
When the quality of connection [...]

Speaking on a macro leve, the future of marketing is mobile and/or digital. It’s that simple. It’s where the industry is heading, because it’s where the money and the eyeballs are heading.
Speaking on a micro level, no mobile/digital platform is a hotter target for marketers than Apple’s App Store. Developing your own branded app seems [...]

The newest issue of PB+J, our regular e-newsletter, is now online.  Check it out when you can. Or now! You really should just check it out now. What are you doing now that’s so important anyway? That’s what we thought.

I’ve been looking at online profiles lately and I’m a bit confused by all of the experts, mavens and thought leaders in social media. Who knew so many existed in such a new trend? It’s more important what others say about us, so I keep looking for those elusive credentials and testimonials. [...]