This video clip from the world Science Festival is a great example of expectations. Applying it to branding is not a hard thing to do. Watch as Bobby McFerrin shows the power of the pentatonic scale and the expectations involved with it. It’s the same thing with a brand: once we [...]

Okay, I’m an AT&T customer and I admit any problem I’ve had, they have fixed quickly. I’m a happy customer with no service complaints. So, I was surprised to find out there were so many complaints lately. Apparently poor cellular service is due to a system overload because of high smartphone usage.
In [...]

I was in a meeting today and Barry told an interesting story to make a point.  I’ll tell it as best I can since it’s valuable.  He said…
Let’s say we’re in Italy and we don’t speak Italian.  As soon as the first person comes up to us and speaks English, we’re so grateful because he [...]