When dealing with people on your team and throughout your channel, it’s important to understand the static in the air.  The static is that feeling permeating the air that something isn’t quite right.  Your gut is telling you you’re not sure if you’re being understood or clear, but you can’t quite name it. Is the [...]

Magalogs, a magazine-catalog hybrid also known as catazines, have been around for awhile. They’re tailored to the customer’s lifestyle and should foster a sense of community and connection with a brand. They’re an opportunity for a company to share its expertise with its customers and communicate the story behind its products.
Zappos.com does it with Zappos [...]

I’m fascinated by satellite TV and Internet—how a satellite can beam down information to a dish, then translate it into meaningful content—the way the dish gathers and reflects all that data and signal into one focused spot of concentration.
Good leaders do this too: They first get pointed in the right direction, they collect the right [...]

Send an e-mail and your obligation is satisfied, right? Not always. Not even usually. There’s no guarantee that the person you addressed it to (A), read it or (B) even noticed it. To make certain that whatever you wrote is actually communicated to the recipient, and not just sent to him or her, here [...]

When I moved into my house, the bathrooms were carpeted. Really. So my sister, whom I dearly love, decided to help me one day while I was at work, and pulled up the carpet and laid down linoleum in my small guest bathroom. My sister had never installed linoleum before, but she had watched a [...]

Condé Nast, a global magazine publishing company with more than 20 titles under its wing, announced it will make its print titles available for download on the iPhone and iPod touch. Entire print issues will be formatted for viewing on these devices, including the ability to access related video and audio as well as link [...]

My wife and I recently purchased furniture from a local showroom known for its quality products and attention to detail. We wanted a piece that was in the showroom, but our salesperson said “I can’t sell this one to you, as it will keep me from selling more of this style.” Fair enough. So we [...]

As a writer for a marketing company that essentially helps corporate officers and its dealer-distributor organizations communicate, it’s equally essential that the voices I use to deliver messages are consistent with the voices they use when face-to-face. Much of what I write is from someone to someone and these people often know each other. So [...]

I once read that you see someone’s personality when things are going his/her way, and you see his/her character when things are tough.
This is an important concept.  We work with our customers, suppliers, partners all the time.  When business is good and all is right with the world, it’s easy to feel great and be [...]

Successful viral marketing and advertising campaigns can expose a brand or product to thousands—millions even—of people through various social networks. Take for example a genius campaign by Volkswagen called “The Fun Theory.” A series of short videos document experiments on making daily tasks—like taking the stairs and throwing refuse into a trash container—more fun.
It’s truly [...]