For those of us who dabble in technology, it’s an amazing realization to discover the level of complexity that has crow-barred its way into our livelihood. I’m currently involved in a project that features an online tool with functions and sorting of data to generate reports that would boggle the mind. And, if I only wanted my mind boggled, this tool would be highly valued by me. Unfortunately, it isn’t, and I can almost feel the passion draining like a wound.

What I want is a simple summary. Don’t get me wrong: thud books are impressive, but nobody reads thud books. They just stare at them. I write all this to say: start with the “CliffsNotes” and work your way into more detail as interest and passion direct. Do this for your clients and colleagues, and you’ll leave room for innovation and collaboration. Keep the plan simple, and everyone will understand the why – and understanding why is the beginning of purpose.

- Jim (jbuck@labov.com)