That’s how I evaluate my writing, whether it’s a letter, article, brochure or any of the various ways we help companies communicate with their dealer-distributor networks. What writer has not looked at something he or she wrote months later and declared “it could have been better?”

Why not make it better now? If you imagine that the freshest copy you wrote is actually 365 days old, you will find ways to improve it.

- Byron (bcopley@labov.com)