An ugly business
An ugly business
When a parent company decides to shut down one of its brands, the ramifications are many. Take GM’s decision to shut down Saturn. Not only are hundreds of dealers left without a brand to sell, those who own Saturn vehicles feel abandoned. It’s an uphill battle to reassure owners that their vehicles will continue to be cared for and their ownership experience will remain intact. Either way you look at it, it’s an ugly business.
- Tamzen (tgrimes@labov.com)
