Just about everyone knows what Twittter is, but do you know how it can be used to enhance communication with your distributors and reps?  Here are three things to consider:

1. It can be private:  You don’t have to broadcast what you say to the world.  You can keep it among those you pre-approve to view your tweets.  Remember, anything online can be shared (just like emails), but for non-critical-but-valuable communication, Twitter can be a useful tool.
2. It is real-time:  Twitter is a great tool for sharing information in a hurry.  You can offer special incentives to your dealers in a short time-frame to increase sales, participation, or meet other goals.
3. It is two-way communication:  Twitter is a great way to listen to your dealers, distributors and customers.  You don’t only have to tell your story, you can listen to others and have real conversations.

These are just three of the many uses for Twitter, but they’re good starting points to consider if social media is in your plan and you’re wondering if Twitter should be a part of it.

- Sonya (sbeckley@labov.com)