I presented a Web-based training module copy to a client recently. We reviewed and revised together, rather than taking the approach of “read it and send me your comments.” You get the opportunity to explain the rationale behind your approach and they get to react to it on the spot. In the process, they take ownership of the project and they can see how their ideas improved it, with the full knowledge that there was always something sound to work with. When it was all over, they were thrilled with the end result, which was not all that different from what they evaluated.

It’s always the best way to end up with something you both are proud of and believe in.

- Byron (bcopley@labov.com)